TISSUE PAPER WEIGHT GUIDE

GSM Tissue Paper Guide

Compare common GSM tissue paper weights and quickly see how they differ in feel, use and cost. For most custom packaging, 17 GSM and 28 GSM are the two most practical choices.

Paper Weight Made Simple

GSM means grams per square metre. Lower GSM tissue paper is lighter, softer and usually more transparent. Higher GSM paper generally feels fuller, firmer and provides greater coverage.

COMMON PAPER WEIGHTS

What Is Each GSM Tissue Paper Used For?

Different paper weights suit different packaging styles. Use the thickness bars and industry icons for a quick comparison.

12–14 GSM

Very Lightweight

Jewelry
Small Gifts
Decorative

Used when a very light and delicate wrap is preferred.

17 GSM

Classic Lightweight Tissue

Best Value
Apparel
Retail
Accessories
E-commerce

The most versatile and economical choice for everyday branded packaging.

20–22 GSM

Medium-Light Tissue

Beauty
Boutique
Gifts

Adds a little more body while remaining relatively lightweight.

24–25 GSM

Medium Weight

Gift Boxes
Cosmetics
Retail

A firmer sheet for gift boxes and more structured presentation.

28 GSM

Premium Tissue

Full Color
Premium Gifts
Fashion
Beauty
Branding

A premium option with greater coverage and full-color printing available.

30–33 GSM

Heavy Tissue

Rigid Boxes
Luxury
Specialty

Used for specialty presentation where a heavier paper feel is wanted.

OUR MOST PRACTICAL OPTIONS

17 GSM or 28 GSM?

For most custom tissue paper orders, the choice comes down to budget, paper feel and whether your artwork requires full-color printing.

LOWER COST · BEST VALUE

17 GSM Tissue Paper

$ Lower Cost
More Economical Lower paper cost makes 17 GSM practical for everyday packaging and larger quantities.
One-Color Printing Best for simple logos, repeating patterns and clean branded designs.
Everyday Packaging Ideal for apparel, accessories, retail bags, boxes and e-commerce orders.
Soft & Flexible Lightweight and easy to fold with the classic tissue-paper feel.
Shop 17 GSM

PREMIUM · FULL COLOR AVAILABLE

28 GSM Tissue Paper

$$$ Higher Cost
Full-Color Printing Available
One Color or Full Color Choose one-color printing or full-color logos, artwork and patterns.
Premium Presentation More structure and coverage for boutiques, gifts and premium retail packaging.
Higher Overall Cost Heavier paper costs more, and full-color printing increases the price further.
More Coverage A fuller and more substantial sheet when you want the tissue itself to stand out.
Shop 28 GSM
$ symbols show relative cost rather than fixed pricing. Final pricing depends on sheet size, quantity and printing options. 28 GSM generally costs more than 17 GSM, and full-color printing costs more than one-color printing.
17
Want lower cost and everyday versatility?

Choose 17 GSM for lightweight branded tissue and simple one-color printing.

28
Want a premium feel or full-color printing?

Choose 28 GSM for greater coverage, more structure and multicolor artwork.

CHOOSE YOUR PAPER

Create Custom Tissue Paper for Your Packaging

Choose the paper weight that fits your budget, packaging style and artwork, then customize your tissue paper with your logo or design.

17 GSM — Best Value 28 GSM — Premium Size Guide